Terms of Service

1. Who we are and what this covers

These terms are an agreement between you and UpDownUp (“we”, “us”). They cover your use of the UpDownUp game at updownup.link and any virtual office placement you purchase through it. By using the game or buying a placement, you accept these terms. If you do not accept them, do not use the game or buy a placement.

You must be at least 18 years old, or the age of majority where you live, to buy a placement. If you are buying on behalf of a company, you confirm you are authorised to bind it.

2. UpDownUp is a game. A floor rental is not real property.

The Halcyon is a fictional building inside a video game. When you rent a floor, you are buying a time-limited digital display placement: your submitted website name or X handle, its icon, and its brand colour are shown on a floor of the in-game tower for the number of days you selected, and players can click it.

That purchase is expressly not any of the following:

• a lease, tenancy, licence to occupy, sublet, or any interest in real estate;
• ownership of virtual land, a plot, a deed, a token, or an NFT;
• a security, share, investment, or any product with a financial return;
• a transferable or resellable asset — placements cannot be assigned or resold;
• advertising on any platform other than this game.

No property, tenancy, or ownership rights of any kind pass to you. The placement exists only inside the game, only while we operate it, and only for the term you bought.

3. Your content and the rights you give us

You confirm that you own, or are authorised to submit, the website or X handle you provide, and that displaying it does not infringe anyone’s rights. You grant us a non-exclusive, worldwide, royalty-free licence to display that identity — its name, icon, profile image, publicly available preview artwork, and brand colour — inside the game and in screenshots or promotional material about the game, for the rental term and for a reasonable period afterwards in archived material.

Preview images and icons are fetched from public sources, including the website you submit and third-party avatar services. We do not control those sources and are not responsible for what they return.

4. Content rules

A placement must not promote, contain, or link to:

• illegal goods, services, or activity;
• impersonation of another person, brand, or organisation;
• sexually explicit material, or material harmful to minors;
• hateful, harassing, violent, or discriminatory content;
• malware, phishing, deceptive downloads, or security risks;
• scams, fraudulent offers, or misleading financial or health claims;
• content infringing copyright, trade marks, or other rights.

We may reject, remove, or cancel any placement at our sole discretion — including content we consider inappropriate, off-brand, or a legal or reputational risk — at any time and without notice. If we cancel a placement for this reason, we will refund the unused portion of your rental, or the full amount if the placement never went live. That refund is our entire liability to you for the cancellation.

5. Prices, payment, and what appears on your statement

• Prices are shown at checkout in US dollars and depend on the floor and term.
• A rental is a one-time charge for the term you select. It does not renew automatically and we will not charge you again unless you buy again.
• Your card statement will show UPDOWNUP.LINK. Please note this, so you recognise the charge later.
• Payments are processed by our payment provider. We do not receive or store your full card details.
• Prices may change, but never for a rental you have already paid for.

6. Cancellation and refunds

• Before your placement goes live: email us and we will cancel and refund it in full.
• Once your placement is live: the service has been delivered, so rentals are non-refundable except where the law requires otherwise, or where we choose to make an exception.
• If we cancel: for content reasons, or because we stop offering placements, you get a refund of the unused portion as described in section 4.
• If the game is unavailable for a significant part of your term because of a fault on our side, contact us and we will extend your term or refund the affected days.

7. Billing questions and payment disputes

We want every billing problem resolved directly, quickly, and in your favour where that is fair. Please read this section — it explains what to do and what happens if a charge is disputed with your bank instead.

Contact us first

If you do not recognise a charge, believe it is wrong, or want to cancel, email [email protected] within 60 days of the charge. We aim to reply within 2 business days. You agree to contact us and give us a reasonable opportunity to resolve the issue before filing a chargeback or payment dispute with your bank or card issuer.

What we record when you buy

To confirm that a purchase was genuine, we keep a record of each order and each acceptance of these terms, including: the date and time, the version of these terms shown to you, the exact wording you confirmed, the website or handle you submitted, the floor, term and price you chose, your browser’s user agent, and a one-way hash of your IP address. We keep this for as long as needed to handle disputes, tax, and accounting obligations, and we may present it to our payment provider, your card issuer, or a court as evidence that you authorised the purchase.

If you file a chargeback anyway

Filing a chargeback for a placement that was delivered as described, without contacting us first, is a breach of these terms. If that happens we may:

• remove the placement immediately, without refund of the remaining term;
• present our order and acceptance records to contest the dispute;
• recover from you the disputed amount plus the dispute fee our payment provider charges us, and any reasonable costs of collection;
• refuse to sell you placements in future.

Nothing here removes any right you have under law or under your card scheme’s rules, and it does not stop you disputing a charge you genuinely did not authorise. It sets out what we consider fair and what we will do commercially.

8. What you confirm at checkout

Before paying, every buyer must tick a box confirming each of these:

1. I understand UpDownUp is a game and that this is a decorative placement inside it — not real property, a lease, or an investment.
2. I own or am authorised to submit this website or X handle, and its content follows the content rules.
3. I authorise this one-time charge, which will appear on my statement as UPDOWNUP.LINK.
4. If there is a problem with my order I will contact [email protected] before disputing the charge with my bank.

9. No guarantee of results

A placement does not guarantee traffic, clicks, impressions, reach, ranking, sales, or any other outcome. Player numbers vary and may be zero. Do not buy a placement expecting a specific commercial result.

10. The game itself

The game is provided as-is. We may change, suspend, or discontinue any part of it — including scoring, daily towers, leaderboards, and the tower layout — at any time. We may remove leaderboard entries, reset boards, or block access for cheating, abusive display names, automated play, or attempts to interfere with the service.

Leaderboard display names are public. Do not enter anything you would not want shown to other players.

11. Liability

To the fullest extent the law allows, we are not liable for indirect, incidental, or consequential loss, or for lost profits, revenue, data, or goodwill. Our total liability arising out of or relating to a placement is limited to the amount you paid us for that placement. Nothing in these terms limits liability that cannot legally be limited, including for fraud or for death or personal injury caused by negligence.

You agree to indemnify us against claims, losses, and reasonable legal costs arising from content you submitted, or from your breach of these terms.

12. Changes to these terms

We may update these terms. The version and effective date at the top will change, and the terms in force when you bought a placement continue to govern that placement.

13. Governing law and contact

These terms are governed by the laws of France, and its courts have jurisdiction, without affecting any mandatory consumer protections you have where you live.

Questions, cancellations, and billing problems: [email protected]